Word: luxe
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Tightlipped, hard-eyed Anthony Cornera Stralla, "admiral" of the Long Beach gambling ship Lux, has lived a life devoted, in a manner of speaking, to public service. He also has great respect for laws, is always trying to keep from breaking them. But for two decades both state and federal officials have been baying after him like bloodhounds, continuously balking his efforts at aiding the masses...
...Renaissance prince than what many people called him: "the greatest advertising man in the U.S." Lifebuoy soap was introduced from England in 1898, but it was Countway who, after a golf game one hot afternoon, invented B.O. to go with it. He had presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry. He had earned his huge salary (in 1939, $469,000, highest in the U.S. outside Hollywood) by boosting Lever sales from less than $1,000,000 in 1913 to $250,000,000 last year. But now Countway, old (69) and ill, was ready...
...Lux Radio Theater (Mon. 9 p.m., CBS). Ethel Barrymore co-stars with Gary Grant in None but the Lonely Heart...
...Lux Radio Theater (Mon. 9 p.m., CBS). Margaret O'Brien, Jose Iturbi, Jimmy Durante co-star in Music for Millions...
...Allen, the reluctant comic, was last week voted far & away the best performer on the air. Polled by the magazine Billboard, 324 U.S. radio editors also liked, as tops in their class: Information Please, Bing Crosby and Dinah Shore, H. V. Kaltenborn, Bob Hope, Sports Announcer Bill Stern, the Lux Radio Theater, Guy Lombardo (for light music) and the New York Philharmonic (symphonic music). The editors thought Norman Corwin's On a Note of Triumph the outstanding broadcast of 1945, voted Kenny ("Senator Claghorn") Delmar the newest radio star...