Word: lures
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Dates: during 1940-1949
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...three months Seattle's Boeing Airplane Co. has been frantically hunting for 9,000 more workers to boost lagging Flying Fortress production (TIME, Aug. 2, et seq.). Scouts were dispatched into the Middle West to lure workers to Boeing; the War Manpower Commission asked Puget Sound shipyards to lay off some 14,000 men; patriotic Seattlites went from door to door begging housewives to take jobs; a giant rally was held in the University of Washington stadium. Result: last week Boeing was swamped, had to turn job-seekers away. Boeing still needs some 5,000 to 6,000 workers...
...even when he gets safely by her lure, he is routed by her persistence...
...Germany's war machine in Norway has had to travel by sea since Sweden recently withdrew tank-car rights on her railroads. To interrupt the oil traffic, and to lure any nearby German naval units into a fight, the mighty British Home Fleet (battleships, cruisers, destroyers) last week sailed 800 miles into Arctic waters. The Home Fleet also made naval history: it served as an escort for an American aircraft carrier...
...Treasury's 19 advertising and promotion men under able, talkative Max B. Cook, of Scripps-Howard, had done their dazzling best to coax, lure, bewitch, shove, smash and plaster U.S. citizens into buying $15 billion in war bonds. Promoter Cook and staff used every trick in the bag - and thought up new ones. Audaciously they even had Secretary Morgenthau wangle a bond plug from Joseph Stalin (". . . help the joint efforts of the Allies to achieve victory" - see p. 36). Their goal this time: the "little man," as most war bonds thus far have been bought by corporations, banks, insurance...
Pictures were used in the 1700s for the same reason that they are used today: to catch the eye of the reader and lure him into reading the ad. At first their use was infrequent, because they were too expensive. But in the early 1800s one Abel Bowen, engraver, produced a batch of stock woodcuts, laid them out for cheap sale to magazines, newspapers...