Word: lum
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From the other members of autodom's Big Three came equally chill words. Chrysler's Lester Lum ("Tex") Colbert sent word that in his view Reuther was proposing to "fight inflation by making a whole series of new inflationary demands." Ford's Board Chairman Ernest Breech, speaking in Nashville, said "giant labor unions, with unprecedented monopoly power." are putting a "steady squeeze on corporate profits and constantly increasing the price for goods and services...
...automakers, whose sales have a prime effect on the U.S. economy, last week lowered their targets. Chrysler President Lester Lum ("Tex") Colbert, who only a few months ago was the soul of confidence as he predicted a 6,000,000-plus year for autos in 1958, told a Harvard Business School audience that the entire auto industry is in for a poorer year than he expected-though still a good one. "We know that the people have the jobs and that their savings-bank accounts are at a high level," said Colbert, "but the consumer has lost the desire...
Having upped its share of the auto market from 15% to nearly 21% with its high-finned, flying-wedge "forward look," Chrysler Corp. is in no hurry to make any drastic changes. But while keeping the same finned look, President Lester Lum ("Tex") Colbert announced some innovations in 1958 models designed to attract still more buyers. One noticeable style change is the addition of "control tower" windshields that wrap up into the roof as well as around, making it easier to see overhead traffic lights. New accessories include a rear-view mirror on the left front fender that...
...automakers were unanimous in their answer. "Another publicity maneuver," shot back General Motors Corp. President Harlow H. Curtice. Retorted Chrysler Corp. President Lester Lum Colbert: "You are proposing that management abdicate its responsibilities-and that months after sustaining a drastically reduced income, a company would go before the U.A.W. or before a three-man panel to attempt to justify its need for partial relief." Henry Ford II: "The rapid increases in wages of automobile workers over the past ten years, which were negotiated under the duress of your demands, have unquestionably contributed to inflation. Thus, having poured gasoline...
...division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back on the road with designs for 1957 models that are the most radical in the industry...