Word: luigi
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...Everybody said there wasn't enough dramatic appeal in it," says Producer-Director-Writer Cy Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed...
...Hollywood, where he produces his My Friend Irma (Mon. 10 p.m., CBS) as well as Luigi, the new, extraverted Howard wears tasseled shoes, owns a pedigreed Airedale and lives in a penthouse. He drives a Cadillac convertible with the top down, even though it's bad for his sinus, smokes a pipe though he prefers cigarettes, goes to Palm Springs for his sun tan though he would rather go to San Francisco, stay indoors and read. During rehearsals he regularly throws calculated tantrums, thumps the table, bites his necktie and otherwise acts as an uninhibited genius is expected...
Last week the calendar of triumphs for jumpy, hot-eyed, 33-year-old Cy Howard was climaxed in his home town of Milwaukee, Wis. In celebration of "Nationality Night," Life with Luigi was broadcast before a packed audience of 12,500 in Milwaukee's Arena, which included Cy's proud parents, Mr. & Mrs. Sam Horwitz. Said Cy: "This thing's in my heart. I'm a guy who was born and lived on the wrong side of the tracks in Milwaukee. So look what I am now and what I've got. Nobody ever told...
...Though Luigi led Hope for the previous three months, the latest Nielsen ratings show: Bob Hope, 15.9; Life With Luigi...
...Reds: Ivor Montagu, British film producer; Dr. Eugene Aubel, French chemist; Furio Diaz, mayor of Leghorn. Pinks: Jean Lurgat, French artist; Dr. Max Cosyns, a leading Belgian atomic scientist; Hans Erni, Swiss painter; Luigi Cacciatore, a leader of the Italian Socialist Party; Dr. Mario Montesi, Communal Councilor of Rome; Giuseppina Palumbo, Italian Socialist Senator; Professor Mario Oliviero Olivo, Italian specialist in anatomy and histology...