Word: lufthansa
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Dates: during 1980-1989
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Major religious celebrations this year include the Vatican's Holy Year of Redemption, which extends through next Easter, and Martin Luther's 500th birth day. Lufthansa and several travel agents and religious organizations have planned a series of tours tracing Luther's life. One of the most recondite cultural vacations available is a 27-day Plantagenet tour of medieval England and France, a $3,945 trip arranged and led by Peter Gravgaard, a Danish citizen who has taught literature in the U.S. and Europe...
...event for many Americans visiting Germany is the tricentennial of the first German immigration to the colonies; there are more than 52 million U.S. citizens of German descent. Lufthansa has arranged a series of German Heritage Tours to various areas...
Criminal records are made to be broken. In 1974 robbers got away with a $4 million cash haul at the Purolator Security warehouse in Chicago. That record stood until 1978, when $5.8 million in money and jewels disappeared from a Lufthansa cargo hangar at John F. Kennedy International Airport. Last week that high mark fell once more, and again the record was set in New York City...
...Menlo Park, summaries of 88 articles were distributed to the group's members. Subjects in last week's packet of clippings ranged from an Asia 2000 report on the impact of nuclear power plant radiation on the spiderwort plant, to a British magazine story that Lufthansa Airlines is now using trains instead of planes on some routes in West Germany...
...form of advertising for the airline audience was created by Trans Global Films of New York City. Corporate sponsors pay $35,000 for the production of a one-minute commercial shown on flights over a one-month period. In addition to U.S. carriers, several foreign airlines, including British Airways, Lufthansa and Iberia, will soon screen the ads. Trans Global characterizes its flying commercials as "sponsored entertainment" with news and educational value. World on Parade is institutional advertising, designed not to sell a specific product (Who after all needs an F-14?) but to enhance a corporate image...