Word: luce
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...expectation of a small and slowly growing circulation. When the demand for it went beyond the capacity of the presses to print, advertisers swarmed aboard for a free ride, while the bills for paper and ink alone swallowed up the magazine's revenues?and then some. Before launching LIFE, Luce had declared: "It can be safely assumed that $1,000,000 will see LIFE safely through to a break-even 500,000 circulation or to an honorable grave." Yet Time Inc. spent $5,000,000 to keep LIFE from dying of success before the magazine finally turned the profit corner...
...Profit. In the first 15 years of Time Inc., Henry Luce was publisher as well as editor, involved in the planning of major circulation drives, advertising promotion and company investments. His business and administrative ability was as decisive a factor in the company's success as his editorial and news judgment. For many months, he concentrated on getting LIFE going, leaving his other magazines?Time Inc. had also acquired ARCHITECTURAL FORUM ?pretty much to themselves. While LIFE was growing strong enough to walk on its own, Luce reorganized management by announcing that henceforth every magazine would have...
...Luce-Hadden invention exerted a great influence on the nation's newspapers, which borrowed (in return for their clippings) some of TIME's style and mode of presentation; the news review section, now a common feature, began to proliferate. A whole generation of young newspaper reporters rebelled against city-room shibboleths, experimenting outside the routine who-what-when-where...
...Allemands!" Luce himself had become, before the age of 40, one of the most successful journalists of his century. After a divorce from his first wife, he married Clare Boothe Brokaw, playwright and former editor of Vanity Fair, and they became leading figures in New York social and intellectual life...
Having spent most of his ideas and energies up to now within the confines of his own magazines, he also became a public figure who spoke out on public issues. Luce broke publicly with Roosevelt and the New Deal in 1937. In a speech to a group of Ohio bankers, he declared that the Depression was continuing because of a lack of business confidence?and that that lack of confidence had been caused by Roosevelt's basing "his political popularity on the implication that business is antisocial, unpatriotic, vulgar and corruptive...