Word: lucasfilm
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...Lucasfilm didn't open its office in Singapore just to fulfill the dreams of a few dozen lucky young sci-fi fans. The company's desire to develop these workers into cross-disciplinary, creative thinkers will be crucial to its efforts to turn every Lucasfilm project into a multiplatform, multimedia event. Since arriving at Lucasfilm, both Pang and Dunsmoor have gotten intensive training in classical art, and their more experienced colleagues have helped them sharpen their technical knowledge. Those skills can be applied to any medium Lucasfilm works in, from feature films to TV animation to video games. "We keep...
Animation is even cheaper when it's produced in Asia, but Lucasfilm executives deny that cost cutting brought them to the region. Still, the move has allowed them to experiment with new ideas--including its first animated TV show--and take chances on young talent without as much financial risk. The Singapore studio's less experienced artists demand lower salaries than their California counterparts, and Lucasfilm doesn't have to navigate U.S. immigration laws to hire them. And by making use of the 16-hr. time difference between Singapore and San Francisco, Lucasfilm has essentially doubled its productivity...
...Lucasfilm's biggest competitor in animation, Disney, has so far limited its creative forays in Asia to teaming up with local companies, using a very different formula with some early success. In June, Disney released The Secret of the Magic Gourd, its first Mandarin-language film made for mainland China. But the movie was produced entirely by Hong Kong-based Centro Digital Pictures. Under Disney's watchful guidance, Centro adapted a classic Chinese bedtime tale, shooting and editing it into a 90-min. live-action feature. Disney then directed the film's marketing and distribution. The Magic Gourd became China...
...Lucasfilm, on the other hand, believes that its team in Singapore will be an integral part of every film or video game it produces for every market--not just in Asia. "We've always concentrated on making sure our characters have global appeal," says Christian Kubsch, managing director of the Singapore studio. In fact, the company has made Singapore a key part of its strategy. Company execs see it as a launching point for building the brand in neighboring countries like China and India, two of its fastest-growing marketplaces. The Singapore studio will also spearhead Lucasfilm's first animated...
...pressing concern for animation. Chu, who has worked in animation in Hong Kong for more than 20 years, has given up. "There's really nothing that can be done," he says. "The only hope is that someday our product is cheap enough that it's not affordable to counterfeit." Lucasfilm, on the other hand, chose to operate in Singapore because of the country's strict copyright laws and advanced legal system. "We feel comfortable that the infrastructure is in place to protect individual IP," says Kubsch...