Word: loops
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...most sensational single development of the Chicago survey was the elimination of all parking in the congested "loop" area. It was obvious to the survey engineers that the lanes of parked cars along the curb were a serious obstruction to all traffic movement. But there is no more delicate question in the whole traffic problem than parking. Merchants look on the parked car as a source of much business. Motorists resent any attempt to curtail parking as an abrogation of personal privilege...
When the elimination of parking was discussed in committee, merchants in the "loop" area declared such a step would be ruinous to trade, adding that from twenty-five to as much as fifty per cent of their business came from motorists who parked in the "loop" in front of or adjacent to their shops...
...necessary to get the facts. With the cooperation of retail stores of every class and location in the "loop" an all-day census of shoppers was made. Nearly 100,000 persons were interviewed. Analysis of the result revealed that parked cars contributed not 25 per cent, of the number of shoppers, but 1.5 per cent...
...parking" has been a definite success in Chicago. Retail trade has increased rather than diminished. More people and more vehicles get in and out of the "loop" with a greater degree of convenience than before. Tremendous economies have been effected in the handling of merchandise by the increased efficiency of the streets...
...example of this increased efficiency, and what it means to street users, seems worth quoting. In a recent article in "Nation's Business" the superintendent of vehicle service of the Railway Express Agency, operating some 200 definite routes in the "loop" area states, "No parking has already increased our speed twenty-five per cent, as far as travel is concerned. Since the ordinance went into effect we have been able consistently to handle five per cent, more business in the "loop" with exactly the same number of vehicles and the same personnel...