Word: looke
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...happening a lot with brands now. They're saying, "Hey, if you talk about the past, people feel safe." For instance, I went on a summer holiday, and it was a disastrous holiday. The weather was crap, the food was bad and the hotel was bad. But when you look at the photos from that holiday two years later, you kind of forget all the bad memories you had. That's exactly what's happening in our minds. Companies will start to push the past more than the future, because we feel kind of warm and soft for the past...
...buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what brands are doing now is basically filling a prepackaged justification argument. With women, brands now are basically saying there...
...spring, a London fringe theater put on a sellout production of Saturday Night, about young Brooklynites gambling on the 1929 stock market, which Sondheim penned when he was 24 and saw performed on stage first in 1997. "I take it as an encouraging sign that the shows are worth looking at a second time," Sondheim says. "Most musicals, you look at them a second time, they're not as good as they were the first time." His own endure, he believes, because "I write with better librettists. They're better playwrights than the librettists of most musicals...
...have no pulse - and sometimes no lights. So there's a full-size mock-up of the Mir space station module and a theater that monitors the progress of the space station in real time via video link. Most of the museum, however, is made up of the usual look-but-don't-touch exhibits. A full-size model of the iconic Sputnik satellite is suspended from the ceiling, while the tiny capsule that Russian cosmonaut Yuri Gagarin used to orbit the Earth rests on a pedestal. In two glass cases at the entrance, the stuffed bodies of Belka...
...emblazoned with red U.S.S.R. emblems and a diorama of happy cosmonaut mannequins sitting around a campfire next to a crashed space capsule waiting for pickup, Lynn Nordstrom of Albuquerque, N.M., and her two sons - in Moscow for the Eurovision song contest - say they are enjoying their visit. But "after looking at this, I'm afraid of the Egypt syndrome, where all you do is talk about how great you used to be," Nordstrom says. "The museum is terrific, but you need to look to the future. My whole youth was spent hearing about the U.S.S.R. making advances in science...