Word: long
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Dates: during 1990-1999
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...long can you build warehouses to the sky and not fill them? Says Scott Sipprelle, founding partner of the investment firm Midtown Research Group: "The chance of a painful failure goes up as they increase the chips on the table. Just look at the metrics. As the company grows in scale, the absolute dollars it's losing are greater and greater: debt is going up, margins are going down and cash burn is increasing...
...Chairman himself has been on a Long March for the past five years, and shows no signs of tiring. Bezos is pathologically happy and infectiously enthusiastic. Today's whistle-stop is typical. As usual he's smiling, shaking hands and shocking new employees with his distinctive laugh, a rapid honk that sounds like a flock of Canadian geese on nitrous oxide. He's an average-size man with thinning hair, warm brown eyes and a face that suggests Kevin Spacey with more than a hint of Frank Perdue. His uniform tends to be white or blue button-down shirts with...
...business plan on a laptop. On that road trip West, somewhere near the Grand Canyon, Bezos called a lawyer who specialized in start-ups. What do you plan to call your company, the lawyer asked. Bezos liked the sound of Abracadabra, but the word was a little long. "So I said, 'Cadabra,'" he recalls. "Cadaver?" repeated the lawyer. A few weeks later, Bezos changed the name to Amazon Inc., after the seemingly endless South American river...
...says the trick to solving some of the world's problems is to think, Amazon-like, in the long term. "Say you want to solve world hunger. If you think in terms of a five-year time frame, you get really depressed; it's an intractable problem. But if you say, well, let's see how we could solve this in 100 years--it's a problem because you'll be dead by then, but the solution becomes more tractable...
...Edwards, 30, who came here from a print shop. "But once they notice that you're on time, hardworking and consistent, good things happen. Some people are really motivated," he says, as a headphoned airhead ambles by. "Others aren't motivated at all. And they usually don't last long...