Word: logos
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Instructions: Take out a clean sheet of paper and a writing utensil. Record the type of writing utensil that you are using. Are you writing with a pencil? A Bic pen? A tricolor ensemble emblazoned with a consulting firm logo? (Note: This question is not just intended to make sure that your writing utensil works. If in four years you've upgraded from a #2 to a gold plated Mont Blanc it's a sure sign that you've benefited financially and that the administration has been right on track--that you are conspicuously consuming in preparation for your first...
...should be a Mets fan. I identify with their culture. I appreciate how deep into the Bachman-Turner Overdrive canon the Shea Stadium deejay can dig. I have bitten my palm, Squiggy-style, over the throngs of big-haired women who have the Mets logo airbrushed on their nails. And I get pumped up when Hawaiian-born Benny Agbayani comes to bat and the scoreboard flashes, without any offense intended, HAWAIIAN PUNCH...
...nose/Yes, it's impossible") was wild and crazy. Few comics did Steve Allen impressions; his demeanor was too straight, too assured, abnormally normal. He needed glasses, so, what the heck, he wore glasses. They became not just his trademark but, on the covers of many books and albums, his logo. They suggested the high school teacher aura he projected, the hidden pedagogue who unmasked himself in his more didactic later years...
Marketing experts say you shouldn't mess with an internationally recognized logo, but one of the most famous may be on the way out: the RED CROSS...
...sets in the Scottish sky, some 8,000 concertgoers gather under a huge blue tent tipped with flashing red lights. Suddenly, the lights go down and a roar goes up. The British rock quintet Radiohead has taken the stage. Unsatisfied with traditional venues and their corporate-logo-covered interiors, the band is touring Europe with a portable circus-like tent. Singer Thom Yorke introduces each number with curt, dry wit; the music is forceful and precise, combining punkish attitude, tasteful art-rock grandeur and judicious electronic sampling. Jonny Greenwood taunts his guitar into some snarling arpeggios and, switching instruments, adds...