Word: logos
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...best collection. But it is my most beautiful collection." As for practicality, he snorts: "In haute couture you can't think about it. My clothes are addressed to women who can afford to travel with 40 suitcases"-each single bag, of course, bearing the magic Y.S.L. logo. If Yves is fou, wise men should study madness...
...design director for both The Voice and New York, as well as chairman and vice-chairman of various Felker publishing companies. Glaser's work is appropriately glossy--with the ever-legitimizing Marlboro Man on the back cover and an uninspired Spiro Agnew elongation on the front, plus a new logo without the brackets--since [MORE] is what reporters type at the bottom of pages in an unfinished story and thus is unsuited for a multi-media mag. Everything inside comes in boxes, sort of like a Kellogg's Snack Pack. Your eyes get stuck in these armored safes of print...
...slate headed by Senator Clifford Case. Though the slate contains a few supporters of Ronald Reagan, a large majority favors Gerald Ford. The President has the separate popularity contest to himself because Reagan declined to enter. The Case group faces competition, however, from a partial slate running under the logo "former Governor of California...
That issue sold furiously. People were apparently relieved to see a woman spilling out of a bathing suit after weeks of Watergate faces squinting and grimacing under the Newsweek cover logo. In the eleven weeks before the Singles story, Newsweek had printed eight Watergate covers, splashed with pictures of John Dean (twice in a row), Mitchell, Ehrlichman, Haldeman, McCord, and, three times, a dejected-looking Richard Nixon. After all that, people were desperate to read about swinging singles...
...issue was designed by a student at the Design School (Scott Reid and Associates)--and the cover was drawn by a professional artist in Los Angeles who still does our cover." There were three times as many photographs and illustrations as in the previous issue, and a sharp new logo took its place on a stiff-paper color-coded cover...