Word: logos
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...right to represent the Monroe estate as the sole licensing agent for Monroebilia. Richman is currently tracking down marketers of bric-a-brac and is now reportedly charging those new to the Monroe business 6% of gross in return for the right to use an "official" M.M. logo. He will not reveal his agent's fee, but notes that "there is no regulation for those dearly departed." (Some manufacturers have separate agreements with 20th Century-Fox, which has claimed franchise rights to clothing used in movies that Monroe made for them...
Some educators do believe they see the outlines of change. Seymour Papert, professor of mathematics and education at M.I.T. and author of Mindstorms: Children, Computers and Powerful Ideas, invented the computer language named Logo, with which children as young as six can program computers to design mathematical figures. Before they can do that, however, they must learn how to analyze a problem logically, step by step. "Getting a computer to do something," says Papert, "requires the underlying process to be described, on some level, with enough precision to be carried out by the machine." Charles P. Lecht, president...
...well designed for learning the fundamentals of computer programming, but for written work it is a step down from the old typewriter. With 600,000 sold in 1982 alone, there is sure to be more software on the shelves soon. A more powerful model that speaks child-oriented Logo is expected out this spring...
...exploded. T.I. shipped 530,000 in 1982, and at year's end was selling nearly 150,000 a month. Software has been slow to come, but now there is a generous supply of high-quality educational programs, and, for $380 extra, owners can get a spritely version of Logo. More will follow. With sales spurting, program writers say they are giving the machine a second look...
...scientists have devised a babel of "languages" that translate human wishes into some variation of the computer's two words. BASIC is the language of most desktop personal computers, originally written for Dartmouth students in the mid-1960s; FORTRAN is an earlier attempt used mainly for scientific problems; Logo is designed for children; and Ada is used mainly for military problems...