Word: logos
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...Take our hero, Fox Mulder--his first name is the same as the network that owns the show. Mulder's FBI boss, the skinheaded Skinner, is a dead ringer for former Fox chief Barry Diller. And just what is the name of the show? The X Files, as the logo clearly states? Or The X-Files, as the publicity indicates...
...sportswear. Prada's design sense has made her the most influential designer of the decade, with a ripple effect being felt as far down as the Gap. She has an exquisite offbeat sensibility, creating clothes that look simple, even plain, but are incredibly luxurious. Her first successful item, the logo-less (in the '80s!) black nylon backpack, is still emblematic of her way: discreet but not mousy, individual but not outre...
...After many vials of blood have been taken from my arm, I am dressed in my patient's uniform--white polo shirt sporting the Cleveland Clinic logo and loose blue trousers--and seated across a desk from Dr. Richard Lang, section head of preventive medicine at Cleveland Clinic and my internist for the day. With unexpected deliberation, given the harried pace of American medicine, he spends the next hour questioning me--work, family, stresses, satisfactions, diet, diseases, sex life--progressing from the general to the specific. The goal of his detective work is to elicit hints of any underlying conditions...
...fancy sheet of paper that may or may not develop collectible value. There's little else to underpin the stock--no dividend, no earnings, no free tickets, no say. (If shareholders had a say--a vote, that is--would they change the team's politically incorrect name and logo?) The franchise value promises to keep rising, and that helps. But only Jacobs can realize that value, and only by selling the team...
...said his pantomime "represents the futile gesture of the poet today." Later, in the 1950s, Chaplin was one of the icons of the Beat Generation. Jack Kerouac went on the road because he too wanted to be a hobo. From 1981 to 1987, IBM used the Tramp as the logo to advertise its venture into personal computers...