Word: logo
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...book covers eliminate Let’s Go’s trademark “thumb” logo, which the 2001 marketing report called outdated, while revised content includes more in-depth descriptions of foreign locations and four new guidebooks...
...network best known for its buttoned-down restraint. Unlike many TV weathertainers, the Weather Channel's meteorologists--the men in car-salesman suits, the women in sensible sweaters--avoid cheerleading and hype; they don't make corny puns or brag about their gastric-bypass surgery. Even the plain logo looks like something from the '50s. So there's something un--Weather Channel--ly about the flashy Storm Stories, whose ads promise "The power! The fury! The drama!" amid lightning and thunderclaps...
...NASCAR: Top 10 Best Paint Schemes. Proof that even motorheads try to color-coordinate. Robby Gordon's black-and-orange Chevy was praised for "ingenious use of his sponsor's logo...
...handed them out to fellow members of the Maryland football squad, who found them comfortable and edgy looking--and clamored for more. That told Plank he was onto something. His older brother Bill, an architect, contributed the macho name Under Armour, and an artist friend designed a sleekly minimalist logo. Working out of the basement of a house in Georgetown he'd inherited from his grandmother, Plank engaged a New York City garmentmaker to produce 500 T shirts that he called Heat Gear. He tossed them into the trunk of his car and drove to colleges in the East...
...came when director Oliver Stone used Under Armour in his football movie, Any Given Sunday. Stone called for a futuristic-looking jockstrap for Jamie Foxx to wear in a locker-room scene with Cameron Diaz. Plank had it stitched up, and seized the chance to plaster an Under Armour logo front and center. When the movie premiered in December 1999, Plank gambled his working capital to buy his first ad, a half page in ESPN magazine. That and the buzz about Foxx's eye-popping jock brought $500,000 in sales almost overnight and boosted the year's revenues...