Word: logo
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...pages of the British science journal Nature in an unprecedented form. Two IBM researchers, in a scientific and marketing tour de force, had spelled out their corporate emblem by dragging atoms across a crystal of nickel one at a time. The result: the world's smallest corporate logo, measuring 660 billionths of an inch long...
After Pierce's nomination speech, members in the Berkshire delegation were caught in a crossfire from Pierce supporters who hurled small, red sponge balls imprinted with the Pierce logo through the hall. Trapped by the onslaught, they tried to fend off the attack with the red, white and blue Weld cushions adorning every seat...
...received enthusiastic support from corporate donors, including Chubb Realty and Citibank, who have bolstered the paper with a steady stream of advertising (at $3,500 a page). In addition, the New York Times provided free circulation advice as well as caps and aprons printed with the Street News logo...
...nutritional advice and hyperbolic health claims for various foods, consumers are no longer sure what is good or what is bad for their bodies. Soon they will have a new aid intended to help them navigate grocery aisles more easily. Starting next month, some food packages will bear a logo from the American Heart Association, a heart with a superimposed check mark and the legend TESTED & APPROVED...
...chafe. "My hands are absolutely tied. This is not my company anymore." The board has scotched some of Turner's ideas (like a proposal to buy the Financial News Network, and another to lease part of New York City's Pan Am Building and emblazon it with the CNN logo). But it approved one of his boldest moves: the October 1988 launch...