Word: loganized
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Earlier this year, when the depth of the AOL division's problems became apparent and its CEO was eased out, Bewkes and Logan were asked in turn to leave their divisions and take over the online service, reporting to Pittman. Both declined. In their new jobs, Bewkes and Logan will work closely together on such issues as selling more movies and music over cable and through AOL--the type of bottom-up synergy that they and Parsons believe makes sense and that is more likely to work when the executives involved like and respect each other...
...took charge as CEO only in May after the retirement of Gerald Levin, had limited experience as a big-league operating executive and knew that was where he needed help. So with Pittman's departure, two of the most respected and accomplished of the divisional executives, publishing chief Don Logan and HBO's Jeff Bewkes, are moving to the parent company to try to make sense...
There seems to be little politics to the way Parsons is organizing the company this time, in contrast to the postmerger division of labor between him and Pittman. Logan and Bewkes bring relevant experience and talents to the assignments that lie ahead of them. Logan, 58, the burly and taciturn Alabaman who has rebuilt Time Inc. (parent of TIME) into a publishing dynamo, will oversee the subscription-based businesses, including AOL, Time Warner Cable and Time Inc. Bewkes, 50, who has led HBO to critical acclaim and rising profits, will add to his portfolio the Warner Bros. and New Line...
...Logan, with both AOL and the cable company to fix, has the tougher challenge. But as Parsons pointed out in naming him, Logan has a strong track record in attracting and retaining subscribers, selling advertising and reorganizing muddled management structures. "There are smart, talented people scattered throughout AOL," Logan says. "But I think the structure has been holding them back a little bit." And for all the disdain the techies at AOL might be expected to have for him, some will be surprised to learn that he began his career as one of them. A pure-math major at Auburn...
...Logan's first task will be to hire a new CEO for the online division; he will look not for a visionary but for a seasoned consumer-marketing executive. Besides attracting more subscribers and ads, AOL must craft a winning strategy for the broadband age--which will require sharing revenue with rival cable companies and giving consumers easy access to premium movies and music whenever they want...