Word: localize
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Dates: during 1950-1950
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...Bruins are a slight favorite tonight because in their early season match with the Crimson they gained a 7 to 6 overtime victory. Moreover, Brown has the advantage of having toured the West during the Christmas vacation and played several local games while the Crimson as a unit completely closed up shop...
...largest single group is in California. "We can't explain that, either," says Crothers. "Maybe it's because the program reaches the West Coast at 9 in the morning." One California station manager, after listening with a puzzled frown to Invitation, replaced it with a local show. He received only 37 letters of protest, but was so impressed by the names of the writers' - educators, judges, doctors and other leading citizens - that he quickly put Invitation back...
...Little Inch pipes from Texas, more than 1,000 miles away. Other pipelines snaked all over the U.S., connecting cities with the huge and still largely unused gas reserves of Kansas, Texas and Louisiana. For consumers, the effects were pleasant. When the new fuel supply reached Milwaukee, the local utility, which had made gas out of coal, cut its rates 20%. Though natural gas still provided only 18% of U.S. fuel requirements, it was climbing fast. Last year alone, 7,000 miles of pipelines were added to the web of 27,000 miles woven over the U.S. since 1942. Before...
Relying on the local critics isn't always practical either, because the show you see on opening night may be quite different from the one you see during the second week of the run. (A flagrant case of this is Garson Kanin's play, "The Rat Race," of which only 35 percent of the original 'Boston' script remained by the time it opened in New York...
...precariousness of local ("pre-Broadway") theatergoing is being graphically demonstrated at the Shubert Theater where a new musical revue entitled "Dance Me A Song" is currently playing. It is the composite work of eight songwriters and 11 sketchwriters. It has an esteemed producer and a famous set designer. Its cast includes some of the brighter young names on Broadway. It could have been a swell show but it certainly isn't. In fact, except for some of the sets, all elements of "Dance Me A Song" are just basically mediocre and no amount of personable performing can help them...