Word: localization
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Dates: during 1990-1990
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...danger is that A.N.C. supporters may ignite even more trouble in Natal, where local leaders had argued against suspending the armed struggle. That would invite De Klerk to charge the A.N.C. with violating the spirit of the Pretoria Minute, in which the A.N.C. cease-fire was announced, and threaten to put the peace process on hold. As an A.N.C. leader conceded last week, "There probably won't be real negotiations until the war is over in Natal." But with their compromise in Pretoria, both sides have probably gone too far now for either to turn back...
...Dave Herlihy and his band, O-Positive, are far from the fringe. After years of playing the local club scene, the band recently released their first album with Epic Records, and this week opened for Sinead O'Connor concerts at Great Woods. Now, with their first video getting airplay on MTV, O-Positive seems on the verge of making the big breakthrough to the elusive Mainstream...
...rebellious testament to the postmodern contradictions which embody both the band's music and its success. In some ways, O-Positive seems to be the beneficiary of a true establishment success story: via "musical survival of the fittest," O-Positive stood out from dozens--maybe even hundreds--of struggling local bands to win the recording contract they deserved...
...another level, O-Positive is the exception rather than the rule. They are the band that struggled for years as a local favorite, with little or no recognition on the national scene. With the release of their second album on an independent label, they earned a loyal following. They were able to channel this support into radio airplay--first on college stations and then on commercial stations. Soon O-Positive broke into the mainstream in a way few of today's mass-produced, pre-fabricated pop stars...
Because they are in the unusual position of being a nationally known band that still plays local clubs, O-Positive is free of the reputation and "sound" which burden so many mainstream groups--they can sport a casual disregard for the pop music establishment, while unashamedly accepting its rewards. "We just play what we like," Herlihy says. "We dont try to write songs for anyone else...