Word: localization
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Dates: during 1990-1990
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...biological opinion about the Mt. Graham Red Squirrel from the Fish and Wildlife Service's regional director, Michael Spear, wreaked havoc in local and national environmental circles. He argued that the proposed observatory would not threaten the fragile squirrel population...
JOHN JARVIS: PURE CONTOURS (MCA). Ten cuts to make the local fern bar tolerable. This Nashville keyboardist is so uncannily adept and writes such stay-put melodic riffs, he's likely to give New Age music a good name. He can certainly make it swing and even -- stand back -- rock a little...
Healthier papers too are questioning the need for some expensive coverage. The Washington Post said last week it will halt a long-standing growth trend in news staff and budget, scrutinize travel more closely and tighten the news space and manpower for nine local weekly sections. The Wall Street Journal announced a budget freeze and limits on news space. Dow Jones chairman Warren Phillips, who built the Journal into a globe-spanning enterprise, told the staff in a memo that "adverse market conditions" would continue, particularly in the U.S., in 1991. Thus, he said, "it's prudent...
...importance to readers has been mirrored among advertisers. In 1946 newspapers accounted for 35% of all ad dollars spent; today they reap just 26%. While newspapers still outsell television in total advertising, TV dominates in national ads, which come prepackaged and are sold in bulk. Newspapers rely on local advertising, which is often less profitable because it must be sold bit by bit and may require costly involvement in makeup and production. In addition, much advertising that traditionally appeared on newspaper pages is now done through preprinted inserts, at lower fees, or has gone over to direct mail...
...Good local baseball teams lead to good local election results...