Word: localization
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Dates: during 1990-1990
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...enemy helicopters were approaching the city, Pasadena police scrambled one of their own choppers to warn the intruders away. Though no shots were fired and the opposing whirlybirds never came closer than a half-mile from each other, the aerial confrontation underscored a tense standoff between state and local officials in Southern California over efforts to control an infestation of Mediterranean fruit flies...
...Angeles the names often come from studios and talent agencies; in Washington, from government and politics; in Chicago, from local pro sports teams, although any item about talk hostess Oprah Winfrey will do; in St. Louis, from Busch brewery heirs; in Boston, from the corridors of the state house and city hall, the Kennedy clan and the remnants of the Cabot-and-Lowell Brahmin aristocracy. In every city there is an inevitable reliance on local TV personalities. A few elite names are good anywhere, anytime, whether they have done something recently or not. Elizabeth Taylor and Jackie Onassis and Barbra...
Apart from the change in national morals, the power of any individual gossip is limited by the proliferation of competing media outlets. Liz Smith's distribution to about 60 newspapers, her local TV appearances in New York City, and her proposed syndicated TV series, for example, fall far short of the astounding ability Walter Winchell had to reach almost 90% of the adult U.S. population during the 1930s. His six-days-a-week column appeared in almost a thousand newspapers with total daily circulation of 50 million. His Sunday-night radio broadcast reached 21 million. Parsons and her rival, Hedda...
...East bloc refrigerator costs $2,000, an average worker's income for an entire year. A $35 Sanyo fan goes for $500 -- no small consideration in a country where the daily temperature averages 78 degrees F. Local goods are in short supply too. Thanks to inefficient methods of growing and harvesting, Cuba may be the only tropical island in the world where fruits and vegetables are hard to find. The widening rift between Havana and Moscow has caused other deprivations. The Soviet Union's increasing unwillingness -- or inability -- to continue carrying the Cuban economy has created severe shortages of flour...
...Reserve Officers' Training Corps, the Police Corps would offer a swap: each year 25,000 competitively selected high school students would win federal financing for their college education (at an annual cost of approximately $10,000 a student); in exchange, they would agree to serve four years as local police officers after graduation. Fully funded, the program would set the feds back about $1.2 billion a year. Once sworn in, the four-year cops would be a bargain. The localities they serve would pay their salaries but in most cases could avoid paying their pension benefits and seniority raises down...