Word: litchfields
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LEWIS CENTER GOFFE Litchfield...
...Appointment of the week: Edward H. Litchfield, 41, dean of Cornell's School of Business and Public Administration, to succeed Rufus H. Fitzgerald as twelfth chancellor of the big (16,000 students) University of Pittsburgh. The new chancellor's main job: to put through a ten-year development program that may cost as much as $100 million...
...Litchfield, "and I found out why. The winning tires had flexibility. Ours didn't. We were trying to overpower the bumps. They were just bouncing over them...
Back home, Litchfield designed the first successful U.S. pneumatic tire, got a patent, and put Goodyear in production. By 1906 he was back in Britain, and this time Goodyear won. Says Litchfield: "That's when we really started to go." By 1916 Goodyear's sales overtook its biggest competitors, Goodrich and Diamond, even though they merged to fend off Goodyear. With the tire business booming, Litchfield soon started exploring other fields, made the first U.S. Navy blimps and balloons in World War I, later tried its hand at dirigibles. In World War II the company...
Goodyear Chairman Litchfield, now 79, and President E. J. Thomas, 55, who moved up to take over the operating end, have no worries about too much diversification. Chairman Litchfield is confident that the management team he has brought up over the years can carry the load and make any product set in front of them. Says he: "We will branch out just as far as we can go. Good management can make any business grow...