Word: lit
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Dates: during 1930-1939
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...Jamboree one of its three compulsory functions was held.*Some 28,000 boys and Scout Masters crowded around the base of the Washington Monument for the lighting of the Camp Fire. Up stepped wizened little Daniel Carter Beard with trusty flint and steel, struck the spark which lit a torch which ignited two big campfires. Old Dan Beard had every right to that honor. He has worn out more deerskin shirts and done more for boys than any magazine illustrator now alive. At 87 he is still spry and alert, throws hatchets for exercise...
...currently being done in one form or another by many & many a U. S. retailer-broadening and easing the base of installment selling. McCreery's demands regular payments on its accounts, usually in ten weekly installments. Another version is the "Letter of Credit," developed by Philadelphia's Lit Brothers and now widely emulated. The letter of credit, issued by the store's credit department, is given to the sales clerk, who notes on the letter the amount of each purchase, the customer being able to buy up to the limit of the letter but no more. Also...
...less than 24 hours "The fleet is all lit up!" had become the joyful cry of all Britain. Undergraduates, shopgirls, peers, clubmen and pub-crawlers were repeating, "The fleet is all lit up!" ad nauseam...
Shrewdest of all were the advertising directors of United Kingdom Tobacco Co., makers of "Grey's" cigarets, a somewhat swank but inexpensive brand. In 48 hours London newspapers appeared with quarter and half-page advertisements flaunting largely the company's new slogan: "The Fleet is All Lit Up!" And in small type below the explanation: "They're smoking Grey's cigarets." Abashed Commander Woodrooffe explained: "I was so overcome by the occasion that I burst into tears and found I could say no more." To be sure that announcers would not be overcome with emotion...
...years ago they meant, "Splice the Main-Brace," i.e., repair the stays holding up the middle of a frigate's three masts. By venerable naval usage "Splice the Main-Brace" means to issue an extra round of navy rum to every man jack aboard ship. Again the fleet lit...