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...have a commercial value. Result is that at least half-a-dozen organizations today are periodically polling the U. S. public on what it eats, what it thinks, whether it expects to come to a good end. First modern scientific pollitician was big-eared, sharp-nosed Dr. Henry Charles Link, director of the Psychological Corporation's Psychological Service Centre in Manhattan. Dr. Link, who thinks mankind needs more religion and mathematics, started using a "psychological barometer" in 1932, three years before the FORTUNE Survey and George Horace Gallup's Institute of Public Opinion. Last week, in Columbus, Ohio...
...Link started his measurement of public taste and opinion as a service to sell to advertisers. He was the first to apply psychologists' findings about the mathematical laws of chance to polling. He analyzed standard tables of accuracy, found that with 5,000 interviews of a carefully selected, economically proportional cross-section, he could come within 1% of the result he would get by polling the entire population; with 20,000 interviews, within one half of 1%. To make his sample representative in a general poll of public opinion, Dr. Link questions 4,000 to 10,000 people (depending...
From 26 daily newspapers in 1927, the Scripps-Howard chain today is down to 21. Sale of the Akron Times-Press means the dissolution of the third link in the Scripps-Howard chain in recent months. Six weeks ago, the ailing Buffalo Times was turned over to a local group headed by Editor George Lyon and Business Manager Earl L. Gaines. Month ago, the Toledo News-Bee, because of "greatly increased production costs," suspended publication, left the Toledo field to Paul Block's powerful evening Blade and unimportant morning Times...
Within a 300-mile radius of the new bridge, a comfortable day's drive, live 35,000,000 people, a fourth of the U. S. population, a third of Canada's. To many of these the link meant an international short cut to a neighbor's dooryard; to others, weekends in the bass and muskellunge waters, easier access to a prime vacation land. But to a "whimsical few the route had still another charm. Nearer the U. S. than ever were Ontario's Dionne quintuplets...
...cautiously. Allowing that Eastern's zero bid might be quite legal, it hemmed and hawed, then announced that it would leave the decision up to incoming CAA. But last week, just before CAA came in, the Post Office decided that $.00001907378 saved is $.00001907378 earned, awarded the Brownsville link to zero-bidding Eastern...