Word: lingo
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...drug-trade lingo, "ethical" drugs are never advertised directly to the public, but always to doctors and druggists through professional and trade journals, and are usually sold only on prescription. "Proprietary" drugs are the old patent medicines gone respectable; no holds are barred in advertising them or pushing over-the-counter sales...
Though the show has its own pseudo-scientific lingo and its own slang ("Shootin' rockets!" "What in the universe!"), Moser borrows from older art forms. "Like any cowboy hero, Buzz Corry is above sex," he explains. "He never kisses anything but the cold nose of his space ship." Moser has also put a taboo on cliff-hanging ("If we cause a single nightmare we have failed in our purpose")-Should a program end with Commander Corry facing a ray gun and certain death, the TV camera moves in to show a faint smile on the hero's face...
Shock Test. In atomic lingo, a "nominal" bomb is the one used at Hiroshima, which released as much energy as 20,000 tons of TNT. The Buckhorn Wash "bomb" (160 tons of TNT) released 1/125th as much energy. But because the explosive effect of a bomb decreases only by the cube root of its comparative size, the jolt it gave the rock around it was roughly one-fifth as powerful...
...official lingo, her crimes were: activities against the party and the state, support of counter-revolutionary elements, suppression of criticism, double-dealing opportunism, laziness in the development of collective farms, unprincipled relations within the party, tolerance toward the kulaks, rightist deviations and-to keep things in balance-leftist deviations. The fact was, said the Communists with horror, that Ana had taken to living on "a slope of aristocracy...
...father's clothing factory in Dubuque, Iowa these days, but once he did an outdoor man's work: he was a river pilot. He wrote a novel about it two years ago (A Stretch on the River-TIME, July 24, 1950), and the river descriptions and river lingo rang fair and true. He writes just as effectively in The Monongahela and even gives a fair amount of his secret away: "In order to have a river in your blood, unforgettably and forever . . . you have to work on her for wages." In 1944 he piloted a diesel towboat...