Word: lingo
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...TIME'S critic must know that Herbert Marshall's translation (especially his "dud rhymes -'trees-industries,' 'linger-lingo,' 'see-literacy' ") is a successful attempt to re-create the Russian poet's technique. While this type of rhyme is not even considered rhyme in our English tradition, Russians make use of it. And, especially with Yevtushenko and other modern poets, it is such a special feature that it cannot be ignored in the translation of their poems. Rhymes such as "micropore-Metro-pole" and "Perlovke-perlone" are duds directly from Yevgeny himself...
...Yevtushenko's performances, the new collection of his poems will have to suffice. It will be something of a disappointment. Yevtushenko is badly served by his translator, Herbert Marshall, professor of communications at Southern Illinois University. The book abounds with atrocities and dud rhymes-"trees-industries," "linger-lingo," "see-literacy" -that are enough to destroy any kind of communication...
...present, the lounges are open only to members. The "club" tradition start ed in the early days of flying as a reward for the brave, pioneer passengers. The clubs charge no membership fees and have rather vague qualifications for admission. In the lingo of the lines' public-relations people, Pan American's Clipper Club, the biggest of them all, with 175,000 members, is for travelers "who have made a contribution to international understanding"; American's 100,000-strong Admirals Club is for people who have made "a contribution to aviation"; the 100,000 members...
...magazines that elevated him from his lowly 1947 status as an unemployed Hollywood publicity agent. His publications still reflect his basic tenet. They are aimed at the active "hobby enthusiast." Their information is reliable, their illustrations are informative, and above all, they speak their aficionados' lingo. Hot Rod (monthly circ. 770,000), for example, is for the flat-out pro. "If you don't know a hemi from a zoomie, you're not ready for Hot Rod," says Managing Editor Don Evans...
...which openly outrages public decency." Fined $276 and put on three years' probation, the Davises carried their case to a three-judge panel of California's Second District Court of Appeal, which last week issued a learned 47-page opinion voiding Section 650½'s lingo as unconstitutionally vague...