Word: limitates
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Theater ad packages are generally three or four minutes long, for products ranging from M&M's to the U.S. Army. The revenue stream is a plum for theater owners, who can earn as much as $4 million for five weeks of summer ads. But are they pushing the limit with moviegoers? Even some ad people are nervous. "It's a very delicate place to advertise," says Alex Bogusky, creative director for Crispin Porter + Bogusky, an agency in Miami that created prefilm BMW commercials. "People have paid money to go see a film. You can do real harm. You show...
Three key factors are working in the city’s favor, Depasquale says: its AAA bond rating, plus the two projects Sullivan worked on in the finance committee—emergency funds and a high “levy” limit...
According to Depasquale, the city could levy $36 million more in property taxes before it reached its levy limit...
Other members voiced additional reasons against adopting the 20 percent limit, saying it would sacrifice show quality for the sake of putting more Harvard students on stage...
Members also proposed adjusting the amendments, suggesting making the limit 25 percent nonHarvard students in order to give more options to small-cast directors...