Word: lilliputians
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Dock denizens in Newport Beach, Calif., will probably do double takes this week when two of the Lilliputian yachts engage in a mini-America's Cup series. Both boats in the regatta are the products of Illusion 12, a San Diego-based company that has sold 72 of its $3,520 mini-12s since it began producing them under license from a British firm in April. Says Richard Seay, a partner in the firm: "The boat is called the Illusion because if you didn't see the skipper's head poking above deck, you'd think...
...since 1979, when Renault, France's leading automaker, began buying into the company. The French firm now owns 46.4% of American Motors, and AMC's president, José Dedeurwaerder, comes from Renault. Joining forces with the French was probably the only hope for survival for AMC, a lilliputian in a brobdingnagian land. With sales of $60 billion, General Motors is almost 21 times as big as AMC, whose share of the U.S. auto market reached a nadir of 1.2% last August...
...handiest tool." Perhaps Lord Olivier was thinking mostly of Britain, where the gift for malice, and the appetite for it, is higher than here. An English playwright, Arnold Wesker, once wrote The Journalists, a drama about "the poisonous human need to cut better men down to our size . . . The lilliputian journalist be the interviewee's fame, influence or achievement." That too may be more true in Britain...
...company has shipped all 10,000 of the Watchmans imported so far, and American distributors despair of getting enough to fill their back orders. Reason: the Japanese are buying the Lilliputian sets in such quantities (more than 5,000 per month) that the U.S. market remains on Sony's back burner. The company can use all the sales it can get. Profits for its most recently reported quarter fell sharply. Watchman is bound to help. 'Every piece we get we could sell 20 times,' says Sony's Miami-based Southeast regional manager, Barry Mitchell. In Dallas...
...Lilliputian among telephone companies (1980 revenues: $205 million), MCI has spent most of the past decade battling the industry's Gulliver, AT&T (1980 revenues: $50 billion). Not only that, but the tiny competitor has often been successful. Since its founding in 1968, MCI has steadily chipped away at Ma Bell's lucrative monopoly in long-distance business calls. Now, with the help of American Express, it is aggressively entering the long-distance market for household phone calls...