Word: liggett
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...which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...career military officer, she graduated with honors from Smith College in 1945, married and had two children: David, now 29, a banker in Yonkers, N.Y., and James, 27, a Marine lieutenant. She divorced her husband in the early '60s, when she was teaching at the University Liggett School in Grosse Pointe, Mich. She later was director of the Thomas School in Rowayton, Conn., and in 1977 became headmistress of Madeira. With a student body of 325 girls (tuition for boarders: $6,100), the school occupies almost 400 closely guarded acres of woodland in Greenway, Va., overlooking the Potomac River...
...been playing the elder statesman. By Christmas, he will have logged more than 200,000 miles lecturing college students, playing in golf tournaments, and attending public gatherings. His strategy is to stay as prominent as possible, so that he can move fast if Reagan announces his candidacy. Observes David Liggett, Ford's 1976 coordinator in California: "It's like they are playing a giant game of chicken, speeding at 110 m.p.h. at each other, each thinking the other is going to swerve...
...took cigarette commercials out of television, but it did not take television out of the plans of cigarette makers. Some will get their names before the public by underwriting televised sports events named after their products. Cigarette brand names will be frequently mentioned and seen on screen. Liggett & Myers, for example, plans to back 14 televised auto races around the country, putting up $400,000 in purse money; the company is even entering its own car, the L & M Lola...
...foodChun King, Hawaiian Punch, My-T-Fine desserts. A few weeks ago, American Brands, formerly American Tobacco Co., agreed to buy Andrew Jergens, the hand-lotion and cosmetics manufacturer. American also owns or controls James Beam distillers, Duffy-Mott foods and Swingline, a maker of stapling machines. Liggett & Myers, which has moved into liquor, pet foods and household cleaners, gets just over half of its sales outside the tobacco field. Philip Morris owns Miller High Life beer, Clark chewing gum and Personna razor blades...