Word: leverence
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William Ackerly of the AFL's Cambridge Central Labor Union and the Rev. Rembert Stokes will receive HTU support in their fight to reach the City Council. The Union will attempt to place the Rev. Kenneth Hughes and Dennis Sullivan of the United Electrical Workers-CIO, Lever Brothers local, on the school committee...
Irma was on the air for 20 weeks before a sponsor finally took it over. The wait was worth it: the sponsor, Lever Bros, (soap) is one of the biggest spenders in radio, and the time assigned to Irma, between Lever Bros.' big-time Lux Radio Theater and the only slightly less popular Screen Guild Players, is the second best in radio (the best: the expensive Sunday night half-hour between Jack Benny and Charlie McCarthy on NBC, now occupied by Alice Faye and Phil Harris...
...president of Lever Bros. (Pepsodent, Lifebuoy, Rinso, Spry, Lux) had been showing some visitors through his Cambridge, Mass, plant when the call had come from Washington. He could think of many reasons why he could not serve. He had just taken on a new cosmetics business for instance. "But," he said, "it was an opportunity to pay back my country for being good to me." He consented...
Hold That Garbage. Then Luckman boarded his company plane, Lady Lever. Three hours later he was at the Carlton Hotel. The agency men were there. Luckman gave them his orders, wolfed a sandwich, conferred until 1:45 Tuesday morning, slept 3¾ hours ("That's why I have bags under my eyes"), made notes, breakfasted with the admen, saw the President, and conferred with his aides that night until far into the morning...
...conference, the President said he still hoped that no special session would be necessary. He had a plan of his own to meet at least part of the crisis. The solution, said the President, was conservation of food. He had appointed a 26-man Citizens Food Committee, headed by Lever Brothers' high-powered President Charles Luckman (TIME, June 10, 1946) to recommend ways & means of doing the job. He had mobilized a new "working organization" to back up the committee recommendations. Meanwhile he urged everyone to cut down by "being more selective in foods we buy, particularly livestock products...