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NASCAR has already aggressively trimmed expenses. Like many companies, teams have turned to layoffs: 600 to 800 workers from Sprint Cup teams have been let go since the end of last season. "It has served to cull the flock," says Steve Kalik, a team manager for Specialty Racing in NASCAR's second-tier Nationwide series. NASCAR also banned testing prior to Daytona and during the season, essentially R&D time for the cars at its sanctioned tracks for the 2009 season. France estimates the ban will save teams $30 million. (See pictures of custom big rigs...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

...better ideas." One thought officials are kicking around right now: sending drivers to local markets weeks, even months, before race day to make appearances and create buzz. "Just because we did it a certain way for five years doesn't mean we have to keep it up," says Wolfe. "Let's turn it upside down...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

...omniscient in his niceness that not only did he look sad when we played him the Christian Bale freak-out tape, but he also, after agreeing to record a parody of it, called Bale to make sure it was cool if we put it online. He even let me try on the real, $18,000 plastic Wolverine claws, which made me want to do a bit about the moon and body hair; the reaction made me realize I probably should have seen an X-Men movie before writing for Jackman...

Author: /time Magazine | Title: I Wrote the Oscars! | 2/12/2009 | See Source »

Team-building, which some participants regard as re-education's perkier cousin, takes workers out of a familiar environment to coax them to think differently, view one another differently or just let off steam. PIU's version operates on the intriguing premise that intra-office communication improves when employees barrel down a 20-ft. (about 6 m) slide or whack one another with inflatable jousting bats...

Author: /time Magazine | Title: Better Business Via Bouncy Castles | 2/12/2009 | See Source »

Here's a thought: let's have the government do something to fix the housing market. Now what would that...

Author: /time Magazine | Title: How to Fix the Housing Market | 2/12/2009 | See Source »

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