Word: lessers
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...entering its fourth week of national exposure, "Sesame Street" promises to become one of the most popular children's programs on TV. In the show's first week on New York's educational channel, it attracted a viewing audience four times greater than the channel ever had before, Lesser said...
Shown daily on national educational television, the show employs fast action cartoons and real-life actors to teach pre-school age children-primarily urban children-about numbers and letters. The show also seeks to contribute to the child's social development, Lesser said...
...Lesser said he was pleased by the success which the program had had so far but stressed that its "ultimate success" would depend on "whether kids learn from...
...research groups, one within CTW and one within the EducationalTesting Service, are watching the effect the show is having on children. CTW's Research Advisory Sub-Committee, of which Lesser and Kagan are members, is in contact with both of these groups...
...Lesser and Kagan stressed that these seminar groups began by discussing just what the objective of an educational television program, aimed at urban children, should be and in what ways the television medium could be used to achieve this objective. It was out of these discussions that the particular format of "Sesame Street" evolved...