Word: less
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Dates: during 2000-2000
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...private people. Even though the Web does a far more insidious job of collecting information than the Census, we love answering those Web polls about sports and which Gore girl is hottest. And though we like the media even less than the government, we answer exit polls and tell TV reporters our opinion about Elian Gonzalez even if we clearly don't have...
TIME: When the judge released his conclusions of law, you said Microsoft behaved the way it did because it still thought of itself as an underdog. Was there a point at which you should have said, "We're top dogs now, let's conduct ourselves a little less aggressively...
...last Friday, agreeing to launch a line of Fair Trade-Certified beans. The politically correct coffee is grown on small farm cooperatives rather than large plantations. It sells for a minimum of $1.26 per lb.--which goes directly to the farmers rather than the middlemen, who often pay growers less than 50[cents] per lb. The increase means that the farmers, who hand-pluck their beans and carry them down the mountain in 100-lb. sacks, can afford to send their children to school. "Fair Trade gets the benefit back to the family farmer," says Starbucks vice president Dave Olsen...
...carpets and sweatshop-free sneakers, environmental and social concerns are invading the marketplace as never before. Coffee, the world's second most heavily traded commodity after oil, is the first foodstuff to be independently certified for the U.S. market based on criteria of economic justice. "Our vision is nothing less than restructuring the inequities between North and South," says Paul Rice, head of TransFair USA, the certifying group...
...profit. And "whatever it takes" has too often meant shelling out more for marketing ploys like Super Bowl TV spots than typical customers spend on online products. Wyman estimates that it costs a company like music retailer CDNow more than $70 to win a customer who may spend less than half that amount before departing forever...