Word: less
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Dates: during 1980-1980
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...retailing to the less affluent is now harder. The ongoing ravages of inflation have cut off 4.2% from the purchasing power of the average paycheck in the past year. Says Chicago's Leo Shapiro, a consumer research expert: "There is real resistance to spending out there. People are entering the Christmas season deter mined to spend less than they did last year. They have more expenses, less cash; and they are resolved to keep more in their pockets...
...been a decision to load early K-car models with such expensive options as luxury interiors and air conditioning, thus pushing the price up to $9,000 or more. Similar price-boosting tactics have hurt Detroit for years. Chrysler is now building no-frills models that sell for less than $6,000, but dealers are placing few new orders because sales are slow and high interest rates have made their carrying costs on unsold models exorbitant. Warns Chrysler Chairman Lee Iacocca: "Our biggest problem is getting the dealers to take the three weeks of December production...
American businessmen, however, have been less enthusiastic about products other than handicrafts. More than 4,500 buyers representing 2,646 firms showed up at the various stops, but they have been slow to place orders. Said John Krafft, assistant vice president of the international banking office of San Francisco's Bank of America: "I wasn't overly impressed with the range and quality of products that were shown. I expected to see more light industrial exhibits, a step up from the handicrafts that everybody knows about. The Chinese definitely need a great deal of education...
...Egyptians built massive pyramids to be the ceremonial resting places of the pharaohs, and countries around the world have long given the dead elaborate burials. Now a Swedish pathologist has designed a new casket that he claims is suited to the less ceremonial 1980s. It is made of wax-impregnated corrugated cardboard and is said to be just as durable as an ordinary pine box. With its outer finish of imitation oak or walnut, it even resembles a wooden casket. Promoters point out that the cardboard model can be shipped flat to reduce transportation costs, conserves scarce natural resources, costs...
...take the job back home teaching music in the public schools. For her (Amy Irving), it is the first big opportunity; if, at 21, she wins, then her career will be launched as a near prodigy. A loss will hardly be the end of the world. Because there is less pressure on her, it makes sense that she should act the sweet aggressor in their relationship, and that he should be the one to resist romantic distraction from his long-sought goal. It is all very modern and up to date, this role reversal. And in The Competition...