Word: less
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Dates: during 1960-1969
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Frei seemed to have made everybody more or less happy, but he had not reckoned on price increases that resulted from rising world demand for copper. When Frei worked out his plan, copper had been averaging about 290 a pound; last week on the London Metal Exchange it sold for 690. Although the rise benefits both Chile and its U.S. partners, many Chileans are displeased...
...agencies are starting up to serve the need, though most of them bill less than $1,000,000 annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their...
...from resolution to discouragement. So far, no systematic study has been made on the effects of wifely missives. New Haven Psychiatrist Houston Macintosh found that the spouses of Air Force men, virtually all of whom volunteer for their branch of service, suffer fewer pangs than the wives of presumably less enthusiastic Army draftees. In recent months, widespread public discouragement over the Viet Nam war has begun to bother military wives. "A man will do anything, and his wife will cheerfully accept it, if there's a good reason," says another Pentagon admiral, "but if confidence in the worth...
With near-perfect mistiming, Daladier panicked and Chamberlain crumbled when Hitler was bluffing, as in the 1938 confrontation over the Sudetenland, which led to the Munich sellout. On the other hand, less than a month before the outbreak of World War II, Chamberlain was placidly grouse shooting in Scotland. Almost to the end, the old Tory was more indignant about radicals at home than fascists abroad...
...lesson by heart: appeasement is a loser's game. But today, most men are not so sure as they once were of just what constitutes "appeasement"-or whether a policy of "get tough" is a winner's game either. Still, if the tactical lessons of Munich seem less and less simple to apply, its moral implications are not. The tragic events of history, so often in retrospect accepted as inevitable, were shaped by human will and wisdom-or the lack of them...