Word: length
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Humor is another tactic. Philip Morris has launched a campaign for Benson & Hedges that satirizes the nation's ongoing antismoking fervor. In the new / ads, smokers puff away on rooftops, window ledges and even airplane wings. The tag line: "The length you go to for pleasure." Karen Daragan, manager of media programs for Philip Morris U.S.A., calls it "our empathy campaign." Says she: "It makes smokers feel like they're not alone out there, and they're not the bad guy -- that they are 50 million strong, and they should be able to enjoy a cigarette in public places...
...Ryan is correct in his letter in the April 13th Crimson, concerning the reasons for the delay in conducting the reasons for the delay in conducting the investigation into how the Harvard University Police department (HUPD) treated undergraduate Inati Ntshanga. However, my client and I object not to the length of time that the investigation took, but rather to its methodology and conclusions...
Immediately upon Mr. Ntshanga's return to Cambridge for the 1994-95 school year, I again arranged to meet with him, and we met on two consecutive days. I then looked further into certain legal and factual matters that Mr. Ntshanga raised during our meetings. I then met at length with Mr. Silverglate to discuss the conclusions I had reached, and I wrote to him on January 6, 1994 to summarize what we had discussed...
...University of Minnesota. Where the golf season is as short as the 12th at Augusta, keeping Lehman's prodigious driving length in check into almost May and June during his formulative years...
...inches less on Olazabal's second shot to the par-five 15th would have sent his ball careening down the slippery slope to a watery grave--a near-certain bogey-six, not the eagle-three he eventually corralled by holing a putt of no minimal length...