Word: lempert
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...store often enough to keep fresh vegetables readily at hand, try new packaged versions. "People think 'canned' is a bad word," says Phil Lempert, editor of Supermarketguru.com, "but in my book canned or frozen fruits and veggies are actually better because they're packed when they're fresh and they're a lot cheaper." Birds Eye has a new product out called Steamfresh, which consists of flash-frozen vegetables packed in a bag designed to be steam-cooked in a microwave. The process is intended to help consumers cook vegetables in less than five minutes without boiling away their nutritional...
...with Lime; diet drinks make up 29% of the soda market, according to Beverage Digest. Pepsi earlier this year announced that Diet Pepsi would become its flagship brand, a tectonic shift. "Cola is the fastest-declining category, and for Coke to succeed, they need a new blueprint," says Phil Lempert, food-industry analyst and author of The Lempert Report...
...Lempert and others argue that it's time for Coke to tamper with its famous and famously secret ingredient mix. Most Coke is sweetened with high-fructose corn syrup, yet kids in Latin America are drinking sugar-based, fruit-flavored beverages, he says. Lempert says the cola market will continue to dry up without a radical recipe shift. "The savior of cola, and I don't know who's going to do it first, Coke or Pepsi, is the reintroduction of the core product, substituting sugar for the high-fructose corn syrup...
Edley said he was unimpressed with Lempert's proposals. "Lempert has trouble accepting that other people have better ideas than he does, and he's obviously uninformed about where the money's going," Edley said...
...Lempert sent letters detailing his complaint last month to President Neil L. Rudenstine, Law School minority student organizations, professors, administrators, The Crimson and members of the local media...