Word: leatherizing
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Plastic shoes have been around for years, and 35 companies now turn them out. But plastic has mostly been used for cheap shoes because it does not breathe like leather and usually makes feet hot and uncomfortable. Now a plastic-like material has been developed that looks, feels and breathes like leather, and is said to wear better and cost less to make. For the $700 million leather industry, which devotes 85% of its business to producing leather for shoe uppers, a challenge is at hand as great as the one that faced the textile industry a dozen years...
...synthetics plastics; Du Pont is calling its product a "poromeric material" (meaning full of microscopic holes) until it can decide on a trademark name. The shoe material is made in two or three layers: outside is a polyvinyl chloride film that can be treated to look like any leather, from cordovan to suede; next is either a layer of nylon or orlon (Du Pont) or one of polyurethane foam (Arnav); the shoe's inside layer is one of the standard lining materials...
...supposed to keep a permanent shine. Both Du Pont's and Arnav's new material has the advantage of coming in uniform, easy-to-handle rolls instead of in awkward pieces shaped like a cow. Though the new material is thus much cheaper to produce than leather, Du Pont has no intention of damaging its discovery's reputation by putting it into cheap shoes, will sell the material for a considerably higher price than the 40? to 80? per sq. ft. for leather. Though Arnav could profitably sell its children's shoes for $3, it will...
...Married. Du Pont salesmen have taken samples of their material to more than 100 shoe manufacturing plants, have found shoemakers so interested in the new material, says a Du Pont executive, that "it almost scares us.'' "We're not married to leather," says President Samuel Slosberg of Boston's Green Shoe Manufacturing Co. "If the consumer goes for this new stuff, so will...
Gone are all the ancient appurtenances of the Man's World-the big leather chairs, the massive standing lamps, the gloomy high ceilings and rich carpets. Instead, the rooms are low-ceilinged (more floors) and cheerily antiseptic, with light furniture and artificial plants, bathed in the flat, shadowless lighting of fluorescent panels and inset ceiling lamps. From the complex air-processing plant in the clean sub-basement to the twin-bedded rooms and suites above, the club is planned, as the Princeton Alumni Weekly says, "to please the girls...