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...free re-creation of something unhealthy. In their nutrition and cooking classes, kids learn to make mozzarella sticks with fat-free cheese and PB&J sandwiches with imitation peanut butter. They're nowhere near as tasty as the original versions, but the kids seem to like them, and at least they don't feel deprived. "A lot of parents ask me why we don't serve organic health foods," says Craig, "to which I say, Is your kid really going to eat that?" (See the 10 worst fast food meals...
...That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...history is any indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least keep the volume...
...some mushrooms and put them in a bag with a chicken breast and my frozen tomato cubes. I left with the heater set at 140°F (60°C). I cut out of work early to be home exactly eight hours later. The result: still spongy, but at least the sauce was tasty. I plan to try the recipe again with one slight adjustment - an oven...
...each of his 18 years teaching at East Oakland public schools, at least one of Jeffrey M. R. Duncan-Andrade’s students had died, he revealed during a conference held at the Graduate School of Education on Friday...