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...movies in trouble; girls on top. It's enough to make industry analysts wonder if there's a place for male stars, and male audiences, at the box office - at least on Super Bowl weekend...
...least one brand guru is also shaking his head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...
...just name it, say, Infinity? Lame, yes. But at least that would eliminate the X's giving folks the giggles. "This is a long-term investment," says Watson. "We're going to come out with a strong advertising campaign in a week, and it will be something we're going to build on. Our job is to make sure that people get what this stands for: more choice, more control than anybody else in the marketplace. So we're going to build on this. And people who aren't there right away, we're going to try to win them...
...brilliance throughout its season—namely, its three-game winning streak against Yale, Dartmouth, and Union, which was followed by an overtime 3-3 tie against Rensselaer. The trick will be in taking these moments of brilliance and extending them over the course of a season, or at least another game...
...Pakistan to turn up the heat on Taliban and related militants who use its territory to mount operations against NATO troops in Afghanistan. Last month, as Defense Secretary Robert Gates was visiting, the Pakistan military's chief spokesman said there were no plans to launch fresh offensives for at least six months, if not a year. That was a pretty blunt "No" to the Americans. Now, with suspicions deepening over the nature and extent of the U.S. presence in Pakistan, winning its cooperation and shifting public attitudes has become an even more trying task...