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Into this Midwest oven last week went Secretary of Agriculture Arthur Mastick Hyde and Chairman of the Farm Board Alexander Legge to preach the gospel of wheat acreage reduction. Before they left Washington they solemnly warned wheat producers that ahead of them lay seven lean years with "world wheat prices . . . appreciably lower than in the last seven years" (TIME, July 14). Secretary Hyde, comparing himself with Paul Revere, declared: "We are posted as sentries on the lookout towers to see what is coming. We would be derelict in our duty if we didn't warn the farmers...

Author: /time Magazine | Title: HUSBANDRY: Heat &. Wheat | 7/21/1930 | See Source »

Large scale advertising (THAR'S GOLD IN THEM THAR HILLS, STRANGER-MILLIONS WILL PLAY) serves both to attract buyers and players. The eloquent Tom Thumb booklet explains: "Passersby see the course, they see people putting-they stop-they lean on the fence surrounding the course-they watch the ball as it travels toward the cup-they scream-they laugh . . . they are fascinated-they want to play-they do play . . . they laugh-they scream-they groan-at last they are playing golf...

Author: /time Magazine | Title: Business: Tom Thumb from Tennessee | 7/14/1930 | See Source »

With the Red Cross refusing aid, with the U. S. China Famine Relief Fund $1,400,000 short of its $2,000,000 quota, Chinese themselves are contributing 75% of what is being spent on Chinese famine relief. Major Chinese contributor last week was a lean young man whose eyes used to be weak, and who was only a small boy when the Revolution of 1911 forced him to abdicate as Emperor of China...

Author: /time Magazine | Title: Foreign News: Pearls & Sables | 6/30/1930 | See Source »

...earnings. Although Radio Corp.'s position as licenser of companies making nearly 90% of U. S. radios enables it to show large profits in boom, radio times, the same situation results in a very marked reaction in Radio Corp. profits when the industry as a whole falls upon lean times. Meanwhile, in fairness to Radio Corp., it should be added that the G. E.-Westinghouse deal has unquestionably so altered the Radio Corp. set-up that no statement of past earnings could furnish a reliable indication of future prospects...

Author: /time Magazine | Title: Business: No Radio Report | 6/16/1930 | See Source »

...last time Jones was pressed was when playing lean, impassive George Voigt, best iron-shot maker of U. S. amateurs but a short driver, whose amateur standing was once questioned by the U. S. G. A. on the suspicion that he was giving golf lessons to his Washington, D. C. employer. Jones missed a five-foot putt on the 8th, another at the 10th and cut his drive into a whin at the 12th. Voigt was two up. Here Voigt began to slip. He drove out of bounds and lost the 15th. At the Railway Hole he played into Principal...

Author: /time Magazine | Title: Sport: At St. Andrews | 6/9/1930 | See Source »

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