Word: leade
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...what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against commercials is truly ubiquitous. It swamps everything." Even, possibly, one's happiness...
...strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael Brownstein - had no real effect on their...
...stadium-size art rock with huge melodies that allowed Bono to throw his arms around the world while bending its ear about social justice. After 1997's Pop - a disastrous mix of disco and hubris that provided a harrowing glimpse of career death - the band decided to banish the lead singer's politics to venues like the U.N. and focus on writing songs whose chief ambition was to charm rather than to persuade. This late-version U2 has produced a run of hits ("Beautiful Day," "Wild Honey," "City of Blinding Lights") united by a lightness of theme and an ease...
...source of confusion. Increasing reliance in recent years on a blood-based test instead of the classic skin-prick screening means that not just allergists but also pediatricians can find out if children are carrying IgE antibodies for certain foods. But some positive tests may be false alarms that lead families to spend a lot of energy avoiding common foods that their kids can actually tolerate...
...quite Slumdog's tale of rags to riches - more like shining maggots to Oscar gold. The path that led Japan to take its first Oscar in Best Foreign Language film at this week's Academy Awards started with the film's lead actor, Masahiro Motoki, contacting author Shinmon Aoki to quote a passage of his novel Coffinman: The Journal of a Buddhist Mortician in the actor's own travel diary. "Maggots are life, too," the passage, in the voice of the novel's protagonist, reads. "When I thought that, I could see the maggots shining...