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...Moscow exhibit will be the most significant step yet by U.S. trade-fair planners. But it was long in coming. From 1950 to December 1954, the Soviet bloc sent its lavish government exhibits to 133 trade fairs, the U.S. to none. Finally alarmed by the Red propaganda gains, President Eisenhower in 1954 drew $2,500,000 from his emergency fund to bankroll Department of Commerce participation at the fairs. But the U.S. is still hobbled by a shoestring budget. This year's appropriation for trade fairs is $3,600,000, less than some Communist countries invest...

Author: /time Magazine | Title: TRADE FAIRS: How to Win Friends & Customers Abroad | 7/1/1957 | See Source »

...more on his feet. He got a comfortable job in the hospital and became a valued friend of the prison doctor. With five other prisoners (two train robbers, three embezzlers and a forger) he founded the "Recluse Club," which met on Sundays in an unused prison office and ate lavish dinners, complete with silverware, napkins and flowers...

Author: /time Magazine | Title: Books: The Days of the Caliph | 6/24/1957 | See Source »

...Berlioz libretto is warmed-over Virgal shot through with a Shakespearean flavor (Berlioz described parts of it as "stolen from Shakespeare and Virgilianized"). To give the sprawling work a proper production and still hold it to a manageable 4½ hours (with only minor cuts), Covent Garden prepared lavish sets and drew on all its artistic and mechanical resources. Sir John Gielgud got his first crack at opera direction. Mezzo-Soprano Blanche Thebom (with all six feet of her hair unwound) was cast in the ear-rending role of Dido, Queen of Carthage, and Conductor Rafael Kubelik presided over...

Author: /time Magazine | Title: Music: Troy Rediscovered | 6/17/1957 | See Source »

...Paris, where John Mackay bought her a mansion on the Rue de Tilsitt that was ''like the Palace Hotel, only on a smaller scale." She was quick to see that to Europeans it was completely unimportant that she had been snubbed in Manhattan. London and Paris expected lavish entertainment from Americans, not lineage. For two decades Louise Mackay supplied the entertainment. Her parties had a Babylonian magnificence, from "eighteen footmen on the stairs to the bowls of out-of-season violets in the blue salon." Her guests included the British royal family, the royalist and Bonapartist nobility...

Author: /time Magazine | Title: Books: Making the Riffle | 5/20/1957 | See Source »

Kicking off its annual spring promotion next week, Nieman-Marcus of Texas will spend more than $250,000 on lavish circus-theme extravaganzas for its stores in Dallas and Houston, will cover floors with sawdust, fill windows with monkeys, send clowns cavorting among customers. To publicize Eagle Food Centers, a grocery chain with 29 supermarkets in Iowa and neighboring states, Joe Louis was hired last week to demonstrate basic boxing blows in rings set up in the chain's parking lots, give inspirational talks to young customers, stressing right living and good (i.e., Eagle) eating. Ex-champ Louis will...

Author: /time Magazine | Title: PROMOTION: Boomlay Boom | 4/22/1957 | See Source »

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