Word: lavishness
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There is even good reason to doubt, says Randall, that lavish display and heavy-handed entertaining really pay off in sales. Purchasing agents for most U.S. firms are among the biggest targets of expense-account big spenders; yet Randall finds that most are notably serious and responsible executives who are not only likely to be unimpressed by the playboy approach but are often offended by it. The salesman forgets that "in the long run, the product must sell itself," and that it is bad tactics to yield to "the temptation of selling himself instead of his merchandise." Moreover, says Randall...
...place. Russia, too, wrote Veteran Soviet Economist Stanislav Strumilin, 83, plans to have agricultural communes-but not until 1980-85. And unlike Red China's jampacked, hardscrabble farms (see above), Russia's communes would be proletarian pleasure palaces whose 2,400 inhabitants would enjoy every amenity from lavish restaurants to beauty parlors for the ladies. Then, driving Nikita's stiletto deep into Mao's back, Economist Strumilin blandly opined: "Of course, such an honorable name as commune must be won by practical success in the real building of Communism. First, prove your ability-then stretch...
Tassels & Snakes. The tonier places present lavish shows that are far more suggestive than anything legally staged in the U.S., more intimate and lively than Paris' Lido. Audiences sit in respectful silence as side-stage pianos strike Westminster-sized chords, lights evanesce, and wardrobes migrate to the floor (seldom, even in the lower-class establishments, is the air besmirched with pleas to "tyke it awff...
...large palmetto fan, sent notes around the set on postcards that pictured an ax and a chopping block. Wearing a black babushka, black glasses, black duster and carrying a black bag that seemed to contain everything from tranquilizers to a bunch of half-dead roses, she tossed lavish bouquets at her pupil ("Boom. It's like electricity") and steadily quoted her husband's theatrical dicta...
...soundproofed, air-conditioned house is a quiet and sunny refuge whose ten rooms are filled with evidences of Fairchild's fertile mind. These range from green courtyard gravel that looks like grass (he had stones coated with green ceramic) to a complete control booth for recording in his lavish living room, and louvered shutters fronting the street that can be opened or closed by pressing a button...