Word: lavishness
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...spade-bearded Sinhó Badaró, who has arranged the killing of many men, still agonizes over each decision-in fact, his soul searching destroys the efficiency of his best gunman, Negro Damião. As in U.S. westerns, the land is the real hero, breeding men as luxuriant, lavish and cruel as itself. Presumably spurred by the success of Amado's Gahriela: Clove and Cinnamon and Home Is the Sailor, Knopf has reissued The Violent Land, which was last published in the U.S. 20 years ago. It is worth reviving as one of the best of Amado...
Another method, especially for a huge, not particularly good musical, is lavish promotion. For Baker Street, Producer Alexander Cohen primed the pump with $50,000. He stationed red-coated, busy-topped actors on the sidewalk in front of the box office, filled the lobby with Sherlock Holmes memorabilia, and transformed the theater facade into a brick house with cutouts of second-story men and assassins climbing ropes and ladders. Result: during Easter week, Baker Street set a Broadway grossing record...
...occasion a new 56-ft. by 46-ft. stage of pliant plywood was constructed over the Met's pitted and creaking timbers. On opening night virtually every square foot of the new stage was covered with dancers as the company unveiled Choreographer Kenneth MacMillan's lavish new version of Romeo and Juliet. For many in the celebrity-studded audience, headed by Vice President Hubert Humphrey and U.N. Ambassador Adlai Stevenson, the sole attraction was Rudolf Nureyev and Margot Fonteyn in the lead roles. If they came hoping to see the classic couple in a round of flashy virtuosity...
...Superlatives Fit. "The effect is a bit like being taken to visit the cask of Amontillado," said one awed viewer last week. "You wonder if you'll ever get out." Some Israelis have questioned whether the scrolls merit all the lavish architectural theatrics; Jerusalem children have taken to calling it "the Chinese pagoda." But after inspecting it, supporters have rallied to its defense...
Bright & Young. Cornfeld keeps his empire growing by surrounding himself with bright young executives (average age: 36), who are attracted by stock options so lavish that 300 of his key people own 82% of Investors Overseas; Cornfeld's 18% interest has a book value of $2,973,600. By introducing similar stock options to Investors Planning, Cornfeld expects to give the U.S. fund enough fresh thrust to expand it from a regional mid-Atlantic fund into a nationwide operation. Investors Planning will keep its name and its management, which is headed by Cornfeld's old boss, Walter Benedick...