Word: launchful
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Last week the Time Inc. Magazine Co. announced the launch of a new publication aimed at dispelling that confusion. Called ENTERTAINMENT WEEKLY, it will cast an informative cultural net over the most notable new offerings in the realms of movies, television, videocassettes, recorded music and books, all reviewed and rated (from A to F) by the magazine's own critics as well as by guest reviewers. The new publication will also include articles on entertainment and culture, but it will concentrate on the fundamentals rather than on personalities, thus avoiding conflicts with the company's highly successful PEOPLE magazine. ENTERTAINMENT...
...make its debut in February, has been two years in the planning. It is expected to start life with a circulation of 500,000, mostly subscribers, and hopes to grow to 1 million before turning a profit in four years. Publisher Michael J. Klingensmith estimates the cost of the launch at $30 million after taxes. The magazine is the company's first major start-up venture since TV-CABLE WEEK, a listings guide for cable-company subscribers, folded after just five months in 1983. Another Time Inc. magazine project, PICTURE WEEK, was tested in 1985-86 but never launched...
...effort by the California oil company Unocal to escape a raid by takeover artist T. Boone Pickens. In that case, the court decided that companies may take defensive moves only if they are "reasonable," as Unocal's were deemed to be. Paramount argued that Time's decision to launch the tender offer for Warner was excessive in proportion to the takeover threat and thus failed to meet the Unocal standard. But Allen rebuffed that claim, holding that the Time board "did only what was necessary to carry forward a pre-existing transaction in an altered form...
...missions that will reach its climax next month when Voyager 2 arrives at Neptune -- the program seemed to founder. The space shuttle, for example, was oversold as the one answer to U.S. space-transportation needs. But it is too big to put astronauts in space efficiently, too small to launch the largest payloads and too unreliable to live up to the 60-flight-per-year schedule once promised. The result, even before the Challenger accident: a backlog of unlaunched missions...
Programs like the Galileo probe to Jupiter and the Hubble space telescope have been delayed more than three years since the Challenger explosion because NASA never planned on using conventional rockets to launch them...