Word: launchful
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...refused, Bush tried to persuade the pro-Israeli lobby and its friends in Congress to go along with the delay. But while they continued to listen, they cranked up their counteroffensive. Says a senior Administration official: "We knew there would be opposition, but we had no idea they would launch a full-blown lobbying campaign against...
...blazing sun, men in white suits, winsome native children. A horse gallops along the shore as a light plane lazes overhead. A beautiful woman sits in a convertible, adored from afar, drenched in diamonds, caressed by a soft-focus camera. The plane lands, several dapper gents step out and launch a poker game. As the stakes escalate, the sexiest of them frets, "I'm a little short." The woman takes charge. "Not so fast," she says, removing a huge sparkler and tossing it onto the table. "These have always brought me luck," she purrs...
...star of this semi-surreal video is Elizabeth Taylor, which is fortunate, since a lot is riding on the spot, dubbed "White Diamonds: The Movie." Cosmetics giant Elizabeth Arden is gambling on Taylor's beauty, celebrity and legendary appetite for diamonds to launch its new perfume in the face of tough odds. Times are shaky in the $18.5 billion U.S. cosmetics and toiletries industry, yet no fewer than three giants are launching new fragrances this season, reportedly spending as much as $25 million each on advertising alone...
...perfume business today is a contest between commercial calculation and customer whim, with the marketers growing ever more sophisticated. But there are still a few wild cards in the poker game. This fall will also see the launch of Omar Sharif's signature scent for women, which will come in at $750 an ounce. For this whopping sum the customer gets a Baccarat crystal flacon and two refills a year for her life -- or the perfume's. Who knows? Four cherries and a banana? Or maybe a five-cherry...
...historian, "anything can happen. If you can come up with a guarantee of $2 million, hard currency, I wager that I can put you in touch with somebody who would sell you a nuclear missile." But how would the buyer get it out of the country? "Easy," he says. "Launch...