Word: launchful
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Disagreement also arises over how to publicize the Perot message. San Francisco adman Hal Riney, who helped create Reagan's effective "It's Morning Again in America" television campaign in 1984, has signed on to devise the Texan's television ads. Rollins and Jordan want to launch a full-scale media effort almost immediately, but other aides favor more of the unadorned, direct appeals that have proved so effective in building support. Several key assistants were ecstatic over Perot's performance on an abc town meeting last week. Although the candidate was typically discursive and vague when responding to questions...
...media, he realized that the proliferation of outlets has created a new game: a way to reach the American people directly, without the mediation of Dan Rather and the New York Times. The Perot campaign owed much of its amazing start to its call-in, soft-news-show launch, which allowed it to get its message out unfiltered...
...excited. "So that's what you are doing here," says Samory, "building a road. Great! Pay us well, and we'll build it for you." Joachine chimes in, "But you've got to build it in a straight line, not that zigzag path you took today." They then launch into a debate about how much they should be paid and whether they should be allowed to bring their women...
...plans to shut down its trading floor by the end of the year, and the Japanese, Koreans and Germans are rapidly moving in that direction. Now comes one of the biggest steps toward a global computerized marketplace: this week Reuters and the two major Chicago commodities exchanges plan to launch a system called Globex, a 24-hour electronic trading system for futures and options contracts. Eventually it and similar systems could handle stocks, bonds and any other trades, virtually eliminating the need for trading floors in New York City and other financial capitals...
Perot has acknowledged lately that Margot's $1,000 check to get EDS started, which he keeps as a memento, represented only the registration fee Texas required to charter a new corporation. He and his wife had, and used, a great deal more than that to launch EDS. Perot was making $20,000 a year as a part- time employee of Texas Blue Cross-Blue Shield, and Margot brought home a second salary as a full-time schoolteacher. This, however, is a rare case of Perot deflating a tall story; more distressing than any of the disputes about individual incidents...