Word: launchful
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...billion toy market were of licensed toy characters, up 4% from 1999. HIT Entertainment, the U.K. company that created the preschool favorite Bob the Builder, estimates that the four-digited animated handyman has generated $140 million in British retail sales of related toys and other merchandise since his launch in 1999. "It's a matter of the right image at the right time," says Mike Broadfield, Just Group's head of consumer products. "You go out and create the demand. Once the ball starts to roll, you have to manage the success...
...kids' business is not child's play. "Launching a lot of different variants does not necessarily help a brand," says Nicky Parkinson, U.K. managing director of children's TV channel Nickelodeon. "The more you launch, the more you can kill it." Others say that kids see through any programming based on a slick marketing idea and not much else. "People have come to me with the bed linen designed before they've thought about the main characters," sighs Kate Fawkes, a consultant to HIT Entertainment who oversaw the development of Bob the Builder and is now working...
...tuning an instrument. If they help me, we arrive at the truth. If they don't, I get angry." Nor does his interplay with the public end with the final line of text. On a good night, a sweat-drenched Luchini will return after the curtain calls and launch into a so-called prolongation - an improvised monologue in which he extols Céline's genius, chides people for coughing during his performance, mimics President Jacques Chirac (who attended one of the first performances), and even mocks himself about being such an egregious ham. In fact, Luchini's entire existence...
...daily lives-i.e. whenever I get sad, I go play with the plush koalas in the Discovery Channel Store.) Anyway, to make a long story short, Alanis helped expurgate long-standing rage-and with this mass catharsis came mass complacency. The Spice Girls were born, TRL helped launch Britney, Christina and the other blonde nincompoops, and angry chic just seemed, well, old. But perhaps the world just got a bit too mysogynistic for its own good-in the past few weeks, we are seeing hints that the unconscious rage might be surfacing...
...name may be new to some, but not to watch industry insiders. Simone Bédat has been in the watch buiness for some 40 years. She co-founded the Raymond Weil brand. But when her son Christian came of age she sold her stake to help him launch Bédat & Co. Now Christian designs and mom supervises. The five-year-old company does about $12 million in sales. Christian says the Gucci deal gives them protection: "It's a jungle out there...