Word: launchful
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...team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league. Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, which has done reasonably well, and the company is now gearing up to launch Vanilla Coke. It has also entered the fast-growing market for bottled water with Dasani. Coke has new TV ads set to air during the Masters golf tournament this week. These will include "cause-related" ads aimed at helping underprivileged youths, though there's still no sign of a catchy...
...calls Ridley “one of my enemies” and scoffs at his comment that the book is too wordy. Two days later Gould paid generous tribute to Ernst Mayr, a forefather of the theory of punctuated equilibrium and fellow Harvard professor, in a lecture and book launch reception sponsored by the 2002 Harvard Scientists Lecture Series...
...Count China Out Of the Space Race Yet By HANNAH BEECH Chinese pride blasted into orbit last week with the launch of a spacecraft that takes the nation one step closer to bringing Mao memorabilia to the moon. In an ambiguous sign of technological self-confidence, the Shenzhou 3 rocket carried not snails-they were part of the payload during a mission last year-but crash-test dummies, which sent back simulated heartbeats and voices. (Ordinary Chinese could relate, being familiar with the National People's Congress.) While in orbit, the craft also captured digital images of Earth that notebook...
...into orbit-behind the U.S. and the former Soviet Union-but its galactic ambitions have been dogged by troubles. In the mid-'90s a Long March 2E rocket exploded after blastoff, killing a family of six on the ground. Still, the country has persevered. With last week's successful launch, China's Space Association says it could send up an astronaut (pre-sumably with an actual heartbeat) as early as next year. The ultimate goal is a lunar landing. Only one problem: it's a long way to call for Chinese takeout...
...question, then, is this: should Israel hold a largely innocent citizenry responsible for the crimes (and terrorist complicity) of its government? In other words, does Israel have the right to launch military incursions into Palestinian territory in order to defend itself? Israel does not have a choice; it is dealing with a government that publicly denounces terror but privately encourages and praises it, a government that publicly arrests militants but clandestinely releases them, a government that claims to want peace and yet organizes violent uprisings to upset the peace process, a government which uses every means at its disposal...